Meeting Minutes (10/08/2024)

Actions:

• Figma → Adobe XD
• GrowthX Invite Only Cohort
• Styl.ai → Connect with the founder.
• Tilt → Neil Shah → Linkedin
• Make a list of influencers in the network

Insights:

• Current One-liner: [strift] is an AI-powered discovery-led social fashion marketplace.
• Demo Video: https://youtu.be/KGdBW88M5Yo
• Add test users to get solid proof that there are people who find it useful/use it.
  • I have about 150 waitlisted users and 20 brands onboarded on the waitlist website (strift.store/) to show I have traction. Will get testusers.
• Improve the deck, new flow →
  • One liner
  • gen z consumers dont window shop, their discovery to checkout time is really short, but Instagram stores, D2C brands have a lot of friction between checkout and discovery leading to lost sales.
  • Genz shop mostly on D2C and Instagram than Myntra, Amazon → Why? Nicher brands, brand stories on Instagram.
  • Painpoint Video
  • We need to replicate this social shopping, reduce friction, increase trust, and make users discover more brands they like with AI. We will solve this gap with [strift].
  • Demo Video
  • Tech Slide (Focusing on AI and discovery led scale/growth)
  • FInancials and Market numbers (without calculations)
  • Under 10 slides.

• GTM → Big Picture:
  • Make an MVP →
    • mostly figured out
  • Marketing (Organic 80% + Paid 20%) →
    • need to create a marketing plan.
    • raw organic content (reels), make founder connect content.
  • Initial Traction Conversion
    • Get waitlisted users actually use the app
    • test users
    • get brands onboarded - inbound and outbound
    • get few sales going
    • collect data → PMF → get a basic flywheel going
  • Get Funded →
    • Apply to as many VCs, get an initial capital and scale.
    • Need some help from people with relevant contacts.